If you want to discover the real Sweden, especially the hidden gems of Skåne, you are in the right place! My name is Nora, I am 25 years old and I was born and raised in Helsingborg in the south of Sweden. I created Where Sweden Begins to share the side of Sweden that most visitors never see, for example, the local cafés for fika, long sandy beaches, charming towns, castles, and the small places that make you feel at home.
To me, Sweden does not begin at an ice hotel. It begins with a cinnamon bun, a sea breeze, and a friendly “hej” from someone who knows the area well. I have spent years exploring Skåne, collecting the best tips, local spots, and practical advice that make travel easier and more authentic, especially for English-speaking visitors.
My goal is simple: to help you experience Sweden like a local. Through clear travel guides, hidden gems, and easy tips, I hope to make your trip warm, personal and full of memories you will keep for a long time.